Welcome Ed Kogan

We are thrilled to welcome Ed Kogan as our new General Manager at Mercedes-Benz of Foothill Ranch! With an impressive career spanning decades in the luxury automotive industry, Ed is dedicated to making Foothill Ranch the ultimate destination for exceptional customer service in both sales and service. His goal is to foster great relationships with clients that are unmatched in the luxury automotive industry, ensuring that every interaction is meaningful and memorable.

A Commitment to Excellence

At the age of 19, Ed began his automotive career in Chicago as a technician before seamlessly transitioning into sales. His remarkable talent and unwavering dedication quickly propelled him into leadership positions, including Pre-Owned Car Manager, and by the age of 23, he became a General Manager. Committed to refining his expertise, Ed attended the prestigious NADA Academy in 2001, which set the stage for his continued success in the luxury automotive industry.

In 2007, Ed made the move to Southern California, not only to pursue his passion to qualify for the U.S. Olympic Trials in Judo. After a career-ending injury, he joined the esteemed Fletcher Jones Motorcars team, where he dedicated 18 years of service. Throughout his tenure, Ed’s leadership and commitment ensured that the dealership maintained its position as the #1 Mercedes-Benz dealership in the Nation.

Exciting New Chapter at Mercedes-Benz of Foothill Ranch

Under Ed’s leadership, Mercedes-Benz of Foothill Ranch is committed to delivering world-class guest experiences. With a customer-first approach, Ed aims to elevate every interaction, whether you’re purchasing a new vehicle or servicing your Mercedes-Benz.

Ed states, “My goal is to create an environment where every guest feels valued and experiences the highest level of hospitality.” This dedication to exceptional service is complemented by a strong focus on team growth and positivity, ensuring that every team member is empowered to excel.

As a proud new member of the Murgado Automotive Group, Mercedes-Benz of Foothill Ranch is poised to set a new standard for luxury automotive sales and service in Orange County. We invite you to visit and experience the commitment to excellence for yourself!